OUR ORIGIN

Born in Guatemala

Tierra Fresca was inspired by a profound respect for nature and the communities that cultivate it. Our mission is simple: to bring you the finest superfoods and cacao products while supporting sustainable agriculture and empowering smallholder farmers. Founded with a passion for ethical sourcing and environmental stewardship, Tierra Fresca exists to make a positive impact on the world—one delicious product at a time.

We ensure fair pay & ethical practices

At Tierra Fresca, transparency is at the heart of what we do. We partner directly with smallholder farming cooperatives in Guatemala, ensuring that the farmers who cultivate our ingredients are paid fairly and treated with respect. We believe that knowing where your food comes from is empowering. With every product, you can trust that your purchase supports ethical practices that prioritize people, the planet, and high-quality ingredients.

Beyond Organic

We’re not just organic—we go beyond it. Tierra Fresca proudly sources ingredients from farms that practice regenerative agriculture, a step further than traditional organic farming. This includes techniques like agroforestry and biodiversity protection, which help restore the land, enrich the soil, and combat climate change. By regenerating the earth through these practices, we ensure that our ingredients are not only sustainable but also contribute to the healing of the planet. This means you're nourishing your body with the purest superfoods while making a positive environmental impact.

Premium Products

Every Tierra Fresca product is formulated by experienced herbalists who carefully select bioavailable ingredients designed to truly nourish your body. We believe that wellness products should be both effective and enjoyable, which is why our blends combine nutrient-dense superfoods with ingredients that are easily absorbed. This ensures that you’re not only enjoying a delicious product, but you're also fueling your body with what it needs to thrive—naturally.

Effortless Wellness with Delicious Convenience

We understand that a busy lifestyle shouldn't mean compromising on your health. That’s why our superfood blends are designed to be both easy to use and full of flavor. Simply add water, milk, or your favorite liquid, mix, and enjoy a boost of nutrition that fits seamlessly into your day. For those who enjoy a little sweetness, feel free to add a natural sweetener like honey, maple syrup, or your preferred option to suit your taste. With Tierra Fresca, healthy living is accessible, delicious, and tailored to your wellness goals—no matter how hectic life gets.

Team Tierra Fresca

  • MADDISON COWAN, MBA

    Founder / CEO

    Student of Naturopathic Medicine at Bastyr University, social entrepreneur, permaculture designer, and clinical herbalist with a BA in Community Psychology. After living in Central America for seven years, she developed strong relationships with local communities and gained valuable insights into the cacao market, shaping her approach to sustainable sourcing and business practices.

  • PABLO MATUTE TORRES

    Director of Farm Operations & Quality Control
    Guatemalan co-founder of Cacao Embassy S.A. and Chocolates Sero, trained with top chocolatiers in Belgium. Combines deep local knowledge with international expertise to manage smallholder farming relationships, ensure sustainable practices, and oversee quality control for our cacao sourcing, delivering the finest products.

  • GABRIEL COFINO-BERGER

    Strategic Advisor
    Guatemalan permaculture designer, business owner, and multi-entrepreneur with extensive experience in sales, marketing, business administration, creative direction, and event management. A strategic advisor with a strong focus on sustainable business practices and community-driven growth.

Social Purpose Corporation

As a registered Washington State Social Purpose Corporation, Tierra Fresca proudly balances business success with social and environmental impact. This designation reflects our commitment to prioritizing sustainability, ethical sourcing, and community empowerment, ensuring that our business not only thrives but also contributes positively to society and the environment.